ZIPmouse Aims to Uniquely Organize Web
Company’s innovative interface offers Internet users and advertisers
the chance to see and be seen like never before
CINCINNATI, OH -- September 6, 2005 -- ZIPmouse LLC, a leading interface
design company, today announced the launch of its new website,
www.ZIPmouse.com. The website, four years
in the making, is designed to bring users, advertisers and information together
in a seamless framework. That seamless framework is created by the unique ZIPmouse
"Any user at any level can effectively use ZIPmouse," said Keith Lawrence,
President of ZIPmouse. "The experience we've created is so incredibly
simple and efficient; users quickly feel empowered when using ZIPmouse."
The company stresses that ZIPmouse is not a search engine. The ZIPmouse
taxonomy (orderly classification system) is organized into layers of logical
categories that users can quickly navigate with just a few clicks of their
mouse.The uncluttered and intuitive interface is maintained through every
level of the ZIPmouse taxonomy structure - providing consistency and
familiarity to users.
"That's the beauty of ZIPmouse; it utilizes one consistent interface and one
consistent function," said Ed Estes, CTO of ZIPmouse. "Users master our system
in a matter of seconds because the experience is the same no matter what
you're looking for."
ZIPmouse is fundamentally different from existing online directories. Most
directories have a flexible category system that adapts to the information
indexed. Ultimately, this method of organization becomes disorganized as it
succumbs to the individual demands of an enormous number of websites. The
ZIPmouse taxonomy follows a rigid set of rules and organization methods that
stay fixed, regardless of the amount of information it indexes.
Specific Benefits for ZIPmouse Users:
- Results are always accurate and never irrelevant
- 5 pages of search engine results fit inside the ZIPmouse interface - eliminating scrolling
- Simple interface allows ANY user to get successful results
- No annoying pop-up ads
- Kid safe - No adult material is available
- No typing - Spelling is never a problem
- No thinking - Users don't have to "think" of keywords
The advertising program ZIPmouse utilizes is also fundamentally different
from existing online directories and search engines.
"Most online businesses offer a service to users and then attempt to make
money by selling advertising space," said Lawrence. "This generally results in
ineffective advertising and annoyed users. With ZIPmouse, the service and
advertising are indistinguishable from each other."
Specific Benefits for ZIPmouse Advertisers:
- Straightforward advertising model that businesses understand
- Simple fixed advertising rates instead of auction pricing
- Fixed position instead of a fluctuating rank
- Multiple tiers and price points to meet advertisers' exposure and budgetary needs
- Eliminates the need for search engine optimization
- No guesswork about which keywords are used to locate advertisers
- "Click-Fraud" is not an issue because there is no pay-per-click system
How many websites does ZIPmouse feature in its taxonomy?
Currently, ZIPmouse features more than 5,000 logically placed websites. That
number continually increases as we add more interface layers to the taxonomy.
What is an interface layer?
ZIPmouse begins generally for the user. Once a topic is chosen, ZIPmouse enables
the user to explore that topic in more detail.
For example, a user selects to Zip to Shop choosing Home &
Garden. The first interface layer represents the Home & Garden
industry in very general terms. The user Zips to Topic choosing
Home Improvement; five websites are highlighted. The user then decides
to explore Home Improvement in more detail by clicking More Home Improvement
Stuff. A second interface layer is presented breaking down Home
Improvement into detailed topics like Cabinets, Flooring,
Painting and Plumbing. The user can explore any of these
topics in even further detail going to a third interface layer and so on.
Interface layering enables ZIPmouse to amass and organize an infinite number of
websites. The bigger ZIPmouse gets, the better it gets.
Is ZIPmouse designed to replace traditional search engines?
"Absolutely not," said Estes. "Search engines like Google are exceptional tools.
However, search engines are not for every user or every business with a website."
Estes added, "ZIPmouse is an ideal place for users to start their search."
About ZIPmouse LLC
Founded in 2001, ZIPmouse is an Ohio Limited Liability Company headquartered
in Cincinnati. A leading interface design company whose primary product is a
unique, patent-pending taxonomy interface that allows users to quickly and
easily find products, services and information online. ZIPmouse also provides
a cost-effective and measurable way for advertisers to reach online users and
attract visitors to their websites.
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ZIPmouse is a registered trademark of ZIPmouse LLC.
All other names are trademarks and/or registered trademarks of
their respective owners.
Copyright © 2005 ZIPmouse LLC All Rights Reserved.
Keith R. Lawrence